PRSA Georgia: August Seminar – Snapchat, Periscope and Facebook Live! Applying the New World of Social Media

The social media world is ever-changing. The proliferation of new platforms forces communications professionals to be more strategic with their messaging, content creation and content distribution.

In this session, Sparkloft Media will share key insights from campaigns around the world to illustrate the huge opportunities social data mining and social advertising bring, as well as offer insights into how trends like influencer marketing and emerging social platforms like Snapchat, Periscope and Facebook live-streaming can be implemented to enhance your PR efforts. Hear case studies and examples from WB Studio Tours London, South African Airways, Alaska Airlines, Visit Santa Barbara, Discover Atlanta, Visit Montana and more.

You’ll leave with tips on:

• The best new social tools for your PR programs
• How to implement new tools and platforms like Snapchat, Periscope or Facebook live-streaming into internal and external events, announcements and promotions
• Social media crisis communications planning for on-the-ground activations.
• How to measure real results of campaigns and make them tangible for stakeholders
• How to use Snapchat and geofilters for events during a hands-on workshopmeasure real results of campaigns and make them tangible for stakeholders

Panelists:

	Mandi Cox Account Director Sparkloft Media
	Rachel Regal Social Media Strategist Sparkloft Media
	Meredith Almond Content Strategist Sparkloft Media
	Madison Blankenship Content Strategist Sparkloft Media

Don’t miss the Annual Media panel after the morning seminar: Inside the ‘Pitch Tank’ with AP, People Magazine and More. Register here for the Annual Media panel.

Please note: All reservations are final. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.

9:15 am Registration; 9:30 – 11:00 am Seminar