PRSA Georgia: August 2017 Seminar – Innovations in Media Training: 90 Minutes to Better Message Delivery

Spokespeople — and the PR pros who coach them – must thoroughly prepare to appear confident and credible in news stories and segments. Behind the scenes, those of us in communications know that before you put executives in front of a camera or behind the podium with media or influencers, you must set an agenda and develop key messages, to determine what to say and how to say it. This program focuses on interview delivery and control techniques, do’s and don’ts, ways to enhance speaker presence and how to build relationships while managing the media.

In 90 minutes together, you’ll learn strategies and techniques that enable a spokesperson to:

• Become a more effective communicator
• Take control of the interview process
• Sell and differentiate their offering or position
• Garner more and better media placements

BONUS: Registered participants will leave with a workbook to help coach their constituents.

Presenter: Debbie Wetherhead, Kennesaw State University lecturer and president of Wetherhead Communications, has managed PR programs for globally recognized names such as The Coca-Cola Company, Beazer Homes, NASA and more. Her firm is best known for its ability to generate strategic publicity, finesse business communications and provide media training. Debbie has conducted some 500 communication trainings, as well as presented at seven PRSA international conferences and numerous chapters nationwide. For more information, visit wetherhead.com.

This meeting sponsored by:

Please note:

• Free self-parking is available in the parking garage behind the restaurant. There is a sign that says Maggiano’s & Corner Bakery parking at the garage entrance. The parking lot that is adjacent to Maggiano’s is now a PAID PARKING LOT with a charge of $7 per car. It is not owned by Maggiano’s. If you park there, you must pre-pay or your car will be booted or towed.
• Additional $5 walk-in fee, space available.
• All reservations are final. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.

9:15 am Registration; 9:30 – 11:00 am Seminar