PRSA Georgia: April Monthly Meeting: Open for Business – Waffle House and the 24-Hour News Cycle

The news never stops and neither does Waffle House. Their communication team is on-call around the clock to address media concerns that range from the trivial to the substantial.

Pat Warner, director of PR and external affairs, will take a look at the 24-hour news cycle and how Waffle House is able to guide the media to tell the brand’s story, even in times of crisis. You will learn Waffle House’s strategy for incident response, how Waffle House has become a barometer for FEMA during natural disasters, how Waffle House uses its employees to tell the brand’s story and how an Atlanta brand has evolved to become about more than just waffles.

Schedule:

11:30 am – 12:00 pm Registration

12:00 pm – 1:00 pm Program

Pricing:

• Register by Monday, April 8 for the regular rate: Members: $39/Non-members: $59
• After April 8: Members: $49/Non-members: $69
• There is a $15 walk-in fee, space available.

Please note:

• Valet parking is $2.
•  Free self-parking is available in the parking garage behind the restaurant. There is a sign that says Maggiano’s and Corner Bakery parking at the garage entrance. The parking lot that is adjacent to Maggiano’s is now a PAID PARKING LOT with a charge of $7 per car. It is not owned by Maggiano’s. If you park there, you must pre-pay or your car will be booted or towed.
• Luncheon is family-style.
• All reservations are final. Programming is subject to change. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.