PRSA Georgia: April 2015 Travel & Tourism SIG: DIY Marketing – Content Creation on a Shoestring

In today’s world, marketing teams are forced to become more integrated, more nimble and more resourceful. At the Travel and Tourism SIG luncheon, experts will highlight successful travel industry PR/marketing campaigns that won on creativity and teamwork rather than a large budget.

The Atlanta Convention and Visitors Bureau marketing department will share what you need about conducting an effective communications campaign with today’s high expectations and limited resources.

Panelists:

• Jo Ann-Haden Miller, Director, Consumer Markets, Atlanta Convention and Visitors Bureau
• Lauren Dismuke, Senior Manager, Group Marketing, Atlanta Convention and Visitors Bureau