When PR, marketing, events and video production work together, integrated communications performance results can be long-lasting. Join Avia Meadows, Public Relations Manager at Cox Communications and her production partner Tammi Wecksler, VP Sales & Marketing at Wits’ End Productions to explore the many ways communicators can harness events and video to reach their goals – even in today’s virtual environment. The two will dive into their 5-year long ongoing ‘Smart’ collaboration that has successfully addressed shifts in public perception of the company and showcased Cox services in a fresh, meaningful way.
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