PRSA Georgia | 17th Annual Conference: The Gathering of PR Minds

This year, PRSA Georgia is excited to host our 17th annual conference in a place known to fuel creativity and challenge creative minds. Join us at The Gathering Spot on Friday, February 24, for a conference you don’t want to miss. This marquee event brings leading communications pros together with students from around the Southeast for informative and interactive sessions, professional development, top-notch networking and cross-generational perspectives on the public relations, communications and marketing fields.

Our interactive sessions address the challenges facing the industry at all levels, including mid-level to seasoned professionals, young professionals and PR students ready to jumpstart their careers. Attendees can expect topical, insightful programming for professionals and students alike.

Space is limited, so reserve your spot today!

Conference Theme:
This year’s Annual Conference theme plays not only on our new “Gathering Spot” venue, but also about bringing together our collective expertise that will move the needle for communicators in 2023. As all of us finally come back to in-person events and regular schedules, this year’s conference will highlight keynotes and workshops, giving attendees key takeaways to use in the future.

Join us at the 2023 Annual Conference to connect again in-person, sharpen your skills and be a part of the legacy of PRSA Georgia.

Conference Overview:
The Gathering Spot’s main stage features five general sessions touching on relevant topics including leadership; national media trends; diversity, equity and inclusion; the future of work; brand positioning and more.

Complementing the general sessions are a series of three breakouts exploring what’s new in social media, the APR process and government relations. Attendees will have the opportunity to connect with PR thought leaders in three live presentations of PRSA Georgia’s popular Ask Us Anything discussions.

By popular demand, the 2023 Annual Conference will offer extended networking opportunities between sessions as well as a networking lunch featuring updates from PRSA Georgia’s Executive Council.

Opening Keynote:
Candace Steele Flippin, DM, SVP & Chief Communications Officer at Acuity Brands

Named one of the most Influential Black Executives in Corporate America by Savoy Magazine, Dr. Candace Steele Flippin has spent 20+ years providing expertise and insight to solve complex business challenges.

As an experienced CCO, Board Advisor and trusted C-suite Advisor, she specializes in development and implementation of Corporate Communication and Public Relations strategies that support business growth, navigate change and mitigate crises. These strategies increase intrinsic company and financial value through reputation management, brand establishment and cohesive, consistent marketing messaging.

Her experience includes crisis and risk management, brand and marketing strategy, media relations, social media, corporate social responsibility/ESG, and investor and public relations. She has led successful communication campaigns for highly visible companies facing M&As, product recalls, public policy changes and ligation and cybersecurity risks to maintain stock value and consumer confidence.

Additionally, Dr. Candace is a globally recognized multigenerational workplace scholar, best selling author, communications thought leader, and public speaker. Her mission is to help millions of women achieve the success they need, want and deserve, while simultaneously bridging the generational gap in the workplace.

Thank you to the sponsors who are making this day of networking and learning possible.

Deadline to Register:
Early Bird Deadline: February 4
Regular Registration Deadline: February 20

Professional Pricing:
Early bird member rate is $165/non-member is $199
Member regular rate is $185/non-member is $219

Student Pricing:
$55 PRSSA member $65 non-member