MODA & Portfolio Center: Design Conversation with Lawrence Azerrad

Join us on Wednesday, April 19 at 7 p.m. as Lawrence Azerrad, Los Angeles based Creative Director and founder ofLADdesign, talks about his work.

This lecture is scheduled to take place at the Hill Auditorium on the Woodruff campus. Tickets are $15 / $10 for MODA members / $8 for students

About Lawrence Azerrad:

Lawrence Azerrad is a Los Angeles based Graphic Designer and Creative Director. Azerrad founded LADdesign, a graphic design studio dedicated to elevating our cultural experience through good design. Since 2001 LADdesign has created graphic design and comprehensive visual identity systems for clients such as The Clinton Foundation, The Beach Boys, UCLA Institute of the Environment and Sustainability, Heal The Bay, Oliver Peoples Eyewear, Red Bull Sound Select, House of Waris for Forevermark Diamonds, Hotels, Spas, and over a Eighteen-year client relationship, spanning seven album packages for award-winning American alternative rock band, Wilco. Prior to opening LADdesign, he worked as an art director at Warner Bros Records, creating packaging and artwork for artists such as Miles Davis, and The Red Hot Chili Peppers. He has taught Graphic Design at Art Center College of Design, The Academy of Art University, San Francisco, and UCLA. He is currently serves as an Advisory Board Member for the Los Angeles chapter of the AIGA.

He is the author of a personal project, a design history of the supersonic luxury airliner, Concorde. This project is included in the collection of the San Francisco Airport Museum. A frequent speaker in the design community, he has delivered keynote addresses for the AIGA, Dallas Society of Visual Communications, ReDesign Conferences (2011, 2012, 2014) and was the Symposiarch/Curator 2013 Re:Design/Inspire conference. His work has been published in design books such as Graphis, “The greatest album covers of all time” by Collins & Brown, and Collectors Edition on Thames & Hudson.