MODA | Getting Down to Business at ADAC

Need to brush up on your business skills? Join ADAC for a day dedicated to helping designers at every level explore the ins and outs of running a successful business. Learn what it takes to attract and keep affluent clients, explore how sustainability and regenerative design can enhance your business, discover ways to scale and grow your design firm, and so much more.

10 – 11 AM | What Affluent Clients Want Most in a Designer Today with Melissa Galt

With over two decades in her own successful residential practice, Melissa Galt knows first-hand what will attract and capture affluent clients in today’s luxury design landscape. And she’ll share the secrets on how to create a buzz-worthy client experience that keeps affluent clients hungry for more. Learn the number one quality that attracts affluent clients and how to have it, where to meet affluent clients and how to connect, how to build trust and credibility with affluent clients to increase sales, and so much more.

11:15 AM – 12:15 PM | Sustainability & Regenerative Design: Building a Business that Makes a Difference

Sustainability is a buzz word in the design industry, but what does it really mean and how can incorporating sustainable practices and regenerative design into your business benefit you and your clients? Innovative leaders working here in Atlanta to address climate change with equitable solutions will be on hand to share how and why sustainability and regenerative design have been good value propositions for some of the city’s most innovative architecture and design professionals and ways you can incorporate practices of sustainability and regenerative design into your business to improve the lives of your clients.

1 – 2 PM | Design Your Money: How to Make It, Keep It & Grow It with Monique Nicole Holmes

To create a profitable interior design business, the secret is mastering how to “design” your money: meaning, how to make it, keep it, and grow it. Monique Nicole Holmes, an interior designer and business coach who focuses on emerging women in design, will share her proven budgeting, financial planning, and investment strategies to help you keep your money growing. Learn skills to better manage your money and reach your financial goals while still maintaining the freedom to do what you love and work with who you want.

2:15 – 3:15 PM | How to Create a Business that Can Run Without You! With Sallie Holder

In this inspiring and tactical talk, Sallie Holder will share exactly what you need to know to run a successful design business while enjoying the flexibility, financial rewards, and freedom you crave as an entrepreneur. After over 20 years in the industry, she’s discovered there are critical tools that can lead to exceptional success running a business that won’t burn you out. Learn how to reclaim your power, understand your value, and delegate tasks that don’t align with your strengths, so you can create a life you love as the founding principal of a successful design firm.