MarketingProfs: Human Insight: How to Stop Guessing and Finally Understand What Your Customers Want

Are your marketing programs designed around what you think your customers want, or what you know they want? If you’re not taking advantage of customer feedback, you’re missing a huge opportunity. Get ready to harness the power of human insight. Sponsored by UserTesting.

In today’s crazy world, you need to be able to adapt in real-time to your prospects’ and customers’ ever-changing behaviors, preferences, and needs.

And you must go beyond data to truly understand what motivates your buyers: What prompts your prospects and customers to take action—and how do perceptions, expectations, and emotions play a role in their decision-making processes?

In other words, you need human insight if you want to drive growth and stay one step ahead of your competition.

Join us to learn:

• Why insight may be the missing link for your marketing programs
• How customer feedback can help you make more confident decisions
• The actual ROI of customer empathy
• How to stop guessing and finally understand what your customers actually want