MarketingProfs: How to Build Brand and Stand Out in Our Crowded, Distracted World: The ‘Brand Now’ Framework

Does your brand sometimes get lost in the shuffle? Does it warrant more attention than it’s getting? Probably so. But if you’re going to stand out in today’s cluttered digital world, you need a new approach: the seven elements of the “Brand Now” process—designed for our crowded world. Sponsored by Widen.

With the rise of digital media, you’d think it’d be easier than ever to be heard and seen. Yet, most messages—especially marketing messages—fail to cut through the clutter.

To build a standout brand in today’s environment, you need to start with the “Brand Now dynamics”—meaning, structure, story, content, community, clarity, and experience.

Join us to learn how to:

• Implement the seven digital dynamics of standout brand-building
• Endow brands with a unique meaning, story, and structure
• Create marketing gravity through compelling content and an engaged community internally and externally
• Build a connected brand experience for customers both online and offline