Marketing Profs: How B2B Marketers Can Use Instagram for Lead Gen

When most B2B marketers think “social media”—especially for lead gen—they think LinkedIn, possibly Twitter, and sometimes Facebook. But if you’re not using Instagram, you’re missing out. Get started with a simple strategy that attracts attention and lets you connect directly with top leads.

Did you know that it is, in fact, possible to use Instagram as a lead-generation tool? It’s true! And there are lots of creative ways B2B organizations can—and do—use Instagram to grow their business.

In this session, you’ll learn how to create and implement an Instagram strategy that sets your B2B brand up for success.

Join us to learn how to:

• Design your Instagram profile for lead generation
• Create a content strategy that generates more lead traffic
• Connect with prospects directly on Instagram