Ladies That UX ATL: An Evening on Ethics, AI, and User Research

Join us at Launch Interactive (downtown) for a discussion with Kathy Baxter, a UX Researcher at Salesforce. Kathy is visiting us from the west coast so let’s give her a big warm welcome!

Artificial Intelligence represents considerable opportunity for businesses and society to drive productivity, innovation, and growth. It has potential for tremendous good when implemented in a way that promotes transparency, accountability, and limits biases. Join Kathy Baxter, Research Architect at Salesforce, as she discusses how to build and implement ethical AI into existing and future technological systems so that you too can adopt best practices within your own organizations. As a User Research Architect at Salesforce, Kathy uses her skills in HCI, ethnography, I/O Psychology, and experimental design to create innovative experiences across Salesforce. She is particularly focused on the Service Cloud, process automation, and applying artificial intelligence to help companies and end users meet their needs quickly, easily, and beautifully. You can read about her research on the Salesforce UX Medium channel (https://medium.com/@kathykbaxter).

She received her MS in Engineering Psychology and a BS degree in Applied Psychology from the Georgia Institute of Technology. She is the co-author of “Understanding your users: A Practical Guide to User Research Methods.”

Check back here for updates on the format of the evening. It will most likely involve a talk, an interview, and some small-group philosophical discussions. As we do.

AGENDA:

6:30 pm Mingling 7:00 pm Community Announcements (Be ready to speak up if you are looking for support on a project or idea!) 7:15-8:30 pm Showtime 8:30-9:00 pm Wrap up and head home