IABC Atlanta: The Role of Sponsorship in Building Corporate Reputation

Many times, communicators, especially those in a corporate communications position, also oversee their organization’s corporate sponsorship efforts to raise their organization’s profile with a target community. In this dual role, communicators may oversee everything from contract negotiation and relationship management to marketing activation and event planning along with our communications responsibilities. Come hear experts in the sponsorship space as they talk about what it takes to be a successful sponsorship partner and how it can help improve your company’s reputation.