IABC Atlanta: Luncheon – There’s Magic in Meatcraft: How Arby’s Has Leveraged PR to Get Back in the Conversation

Arby’s has celebrated a series of PR and social media wins over the past few years that have put the Brand back on the map among consumers. The Brand just announced 19 consecutive quarters of same-store sales increases along with significant transaction growth. Join us to learn how communications contributed to the growth!