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IABC Atlanta Luncheon – Managing Social Media for Multiple Brands
May 19, 2015 @ 11:15 am - 1:00 pm
$15 – $48Managing social media for one audience is difficult, but what about the companies that have more than one brand under their corporate umbrella?
AGL Resources’ Melissa Clontz, Customer Communications Manager, and Jon Luehrs, Social Media and Digital Communications Specialist, will discuss the details of building a social media program from the ground up.
They’ll review how they:
- collaborated with a cross functional team to develop an enterprise-wide social media policy;
- leverage an already existing customer service model to take advantage of the two-way communication social media provides;
- increase brand awareness for seven different brands in various states through a services company model; and
- continue to build on their foundational success through collaboration, employee buy-in and customer engagement focus.
ABOUT OUR SPEAKERS:
Melissa Clontz is manager of customer communications for AGL Resources (NYSE: GAS). She is responsible for
managing external communication strategies that support the business objectives for the nation’s largest natural gas-only distributor based on customer count. Her responsibilities include customer experience communications, regulatory driven safety communications and digital and social media.
Prior to joining AGL Resources in 2001, Clontz was manager of employee communications for Derivion, an online bill payment solution company.
Clontz is a member of the communications committee for the Southern Gas Association and received her Bachelor of Arts degree from Montclair State University in New Jersey.
Jon Luehrs joined AGL Resources (NYSE: GAS) as the first social media and digital communications specialist in February 2014. He is responsible for developing and implementing the social media strategy as well as managing day-to-day social media activities for AGL Resources and its seven local distribution companies. Luehrs has been active in social media professionally for 10 years.
Before joining AGL Resources, Luehrs was social media associate for ACT Inc., the organization nationally known for its college readiness assessment, where he managed social media training and strategy implementation.
Luehrs received his Managerial Science degree from Georgia State University in Atlanta, Georgia.
Date/Time:
May 19, 2015
11:15 am – 1:00 pm
Location:
ROAM – DUNWOODY
1155 Mt Vernon Hwy NE
Atlanta, GA 30338
Costs:
Members: $35
Non-Members: $48
Students: $15