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IABC Atlanta: Lunch – The Horizontal Silo: How to bridge the disconnect between the C-Suite and the rest of the company
September 25, 2015 @ 8:00 am - 5:00 pm
In its national research on vertical silos in which employees feel cut off from those in other business divisions or geographies, Tribe found that respondents reported concerns about a completely different silo: the C-level executives.
This research indicates an uncomfortable divide between the top layers of leadership and all the employees below. Employees want to know the people behind the titles in their top management, and to be in the loop on their vision for the company. In her presentation, Tribe CEO and Executive Creative Director Elizabeth Baskin will discuss some of the Best Practices and Worst Mistakes in internal communications to bridge this gap.
Tribe is an internal communications agency working with national and global brands to build employee engagement and internal culture. Clients include UPS, Target, Warnaco, Porsche, Coca-Cola and Embassy Suites.
Elizabeth C. Baskin founded Tribe in 2002 as a branding boutique and quickly grew the business to a $5 million company. In 2009, she launched Starter Cards LLC, a division of Tribe, to create content such as the Start Your Own Company iPhone application and the Social Media for Old Folks webinars.
She’s also the author of several books, including Hell Yes! Two Little Words for a Simpler, Happier Life, and Run Your Business Like a Girl, which profiled female entrepreneurs.