IABC Atlanta | Leading through a Crisis (Virtual Event)

Speakers: Racquel White, VP, Corporate Affairs, Royal Canin a division of Mars Petcare, and Stephen Krempl, International keynote speaker, facilitator, best-selling author, and corporate communications coach

Summary: Cybersecurity, pandemics, corporate scandals – how will you manage through it and respond? A crisis impacts the people involved and can have negative effects on an organization’s performance and reputation, so it’s important to communicate effectively to minimize negative consequences.

Crises are inevitable.  Organizations and clients turn to communications leaders for speed and strategic thinking to determine when to communicate, what vehicles to use, and what the appropriate messages are for internal and external stakeholders.

About Racquel White

Racquel White is Vice President of Corporate Affairs for Royal Canin North America, a division of Mars,  Inc. She is responsible for ESG, Crisis Management, Reputation, Communications, Government Relations and Philanthropy in the region, including the United States and Canada.

Before joining Royal Canin, Racquel served as Chief Communications, Brand and Public Affairs Officer at Diversey, focused on the commercial cleaning industry. Prior to Diversey, as the Vice President of  Communications, Culture and Engagement at Newell Brands, she led Corporate Communications for the company and its 150 brands, including Sharpie, Yankee Candle, Graco, Papermate, Calphalon and others.   Racquel also led Communications, Government Affairs, Sustainability and Diversity for Cox  Automotive, representing AutoTrader.com, Kelly Blue Book, Manheim, and a host of automotive  technology brands.

Racquel also spent 12 years at The Coca-Cola Company in roles of increasing responsibility, including  Vice President of Internal and Executive Communications for North America where she created the  company’s first Employee Ambassador Program.  While living in Istanbul working in Coca-Cola’s Eurasia  & Africa Group, she was responsible for communications strategy and implementation across 90  countries (including countries in the Middle East, Africa, as well as Russia, Ukraine, India, and  Israel).  Racquel also had the honor of leading Communications, Government Affairs and Stakeholder  Engagement for the 2010 FIFA World Cup in South Africa while living in Johannesburg. Other highlights  throughout her Coca-Cola career have included leading European Shareowner Affairs, the 2004 Summer  Olympic Games in Greece, and Africa Fashion Week.

Racquel began her corporate career at Marriott International, focused on internal and customer  communications.

Racquel received a Master of Arts in Public Communications and a Bachelor of Arts in Spanish/Latin  American Studies, both from The American University.  She is a native of Tampa, Florida, and currently  lives in New Jersey with her fur baby, Max.

Racquel serves at the Chair of the Communications Committee for Pet Food Institute, and she is the  organizer and board member of the Moses White Foundation.

About Stephen Krempl

Stephen Krempl is an international keynote speaker, facilitator, best-selling author, and corporate communications coach based in Nashville, TN. Krempl has worked at Fortune 200 companies, Starbucks Coffee Company, CLO, Yum! Brands, VP of Global Learning, PepsiCo Restaurants International, and Motorola. Stephen has also authored five books, including his latest book called, Positively Negative – How To Turn Negative Messages Into Positive Ones