IABC Atlanta: The Dos and Don’ts of Email Marketing

Have you ever deleted an email before even opening it? Or wondered how you improve you open or click through rates? In this interactive session, we will learn best practices and top tips for email marketing success. We will also gain valuable lessons from reviewing email blunders and mistakes. Bring your own email samples for an insider’s critique and recommendations for improvement..

ABOUT OUR SPEAKER

Sharon Swendner, Managing Director at CRM Concepts.com

Sharon is a career marketing professional with expertise in marketing strategy, digital marketing, customer relationship management (CRM), direct marketing and more. She currently is Managing Director of CRM Concepts providing marketing strategy and consulting to small and medium size businesses.  She received a B.B.A. degree in Marketing from Florida Atlantic University and an M.B.A. from Arizona State University.  She has held Vice President and Director roles at companies such as Sears Home Services, Centex and The Stow Company. In addition, she was President of a digital agency where she published, spoke and provided services and training to clients and prospects on SEO/SEM, email marketing and website design.  In the past 10 years, Ms. Swendner has focused on Marketing Strategy and customer relationships using strong analytics and insights to drive action and ROI for her companies and clients.