Instilling a culture built on a core set of values isn’t just the right thing to do. It’s the key to driving business success. Learn how one company fosters a mindset of giving back and doing the right thing with its associates, customers and the public by:
· Taking a story lab approach to create emotional connections with audiences
· Externalizing the internal by celebrating values in action and making a big deal of everyday successes
· Using visual storytelling, podcasts and other media to build awareness and engagement
· Leading remote and disbursed audiences through change following acquisitions