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IABC Atlanta: Brand Storytelling and Content Marketing Conference

Name: IABC Atlanta: Brand Storytelling and Content Marketing Conference
Start: 2017-09-27T00:00:00-04:00
End: 2017-09-29T23:59:59-04:00

September 27, 2017 - September 29, 2017

Hosted by:

Presented by:

Want to tell deeper stories and create content that makes a difference to your organization’s bottom line?

Attend this conference to discover the power of storytelling, learn best practices for developing and distributing branded content and find out how to transform your organization into a culture of content creators.

You’ll learn how to:

Build an audience of engaged customers and prospects through storytelling
Measure the effectiveness of your content—and win a bigger budget
Understand what types of people your team needs to deliver amazing content every day
Use the power of storytelling during a crisis to keep your internal and external stakeholders informed, engaged and on message

Attend three days of information-packed sessions. You’ll only hear practical advice and tactical tips—no pie-in-the-sky theories at this event!

Sept. 27 — Pre-conference workshops*extra fee to attend
How organizations can produce award-winning content—and how you can too:
Tips, tactics and how-to road maps for creating a content machine
Visual storytelling lifespan: A story is born, produced, promoted, measured and reinvented
The art of inspiration: 7 secrets of highly effective storytellers

Sept. 28-29 — Main conference
Featuring three dynamite keynotes and 10 eye-opening sessions with practitioners from Cleveland Clinic, Google, Chick-fil-A, UPS, GE, The Coca-Cola Company and many more.