IABC Atlanta | Beyond Internal and External: Applying a “Mixternal” Approach to Corporate Communications

Speaker: Allyse Denmark, VP, Internal Communications, OneDigital

Summary: In the early days, internal communications teams worked diligently to keep employee messages away from the public eye. Today, this has been flipped on its head. Through strong partnerships and collaboration, the Media Relations, PR, Marketing, Talent Acquisition and Internal Communications can amplify the company’s employee value proposition, create more brand ambassadors and create a more authentic voice of the company culture through a “mixternal” approach to corporate communications.

Key Takeaways:

After attending this session, you will learn approaches for building a cross functional team to share messages across internal and external channels as well as examples of successful mixternal communications for recruiting, executive visibility, managing crises and building your employer brand.

FREE valet parking