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IABC ATL: Find Your Message: How to Drive Growth with Better Messaging
March 28, 2017 @ 11:15 am - 1:00 pm
$48How do you inspire action in a world where 86% of value propositions go in one ear and out the other? Especially when things change through a merger, acquisition, or product evolution? Learn a simple five-point blueprint and discover a framework for elevating the conversation beyond just products and services to a customer-centric “Cause.”
Ben Reed
Ben Reed is Co-Founder and Partner of PitchMaps, where he helps Fortune 500s and mid-market companies find their message. He also speaks and writes regularly on core messaging and positioning. Prior to founding PitchMaps, he helped lead a boutique creative agency, West Reed. Ben holds a Bachelor’s degree in Management from Georgia Tech and an MBA in International Entrepreneurship from Georgia State University. He currently resides in Atlanta with his wife and two kids.