Georgia Tech Scheller College of Business | 2024 Marketing Innovation Conference

Thriving in the Marketing Arena During the Age of AI Disruption

The Georgia Tech Scheller College of Business Marketing Area and MBA Marketing Clubs are proud to present the 7th annual Marketing Innovation Conference @ Scheller on Friday, February 23, 2024!

AI is on the precipice of changing our personal and business lives. How will it impact us as marketing professionals? Attendees at the 7th annual Marketing Innovation Conference at Scheller (MIC) will gain valuable insights on how to create a career that thrives in the AI disruption space. From understanding the latest on new AI tools and technology to using AI as a competitive advantage in navigating the ever-changing career landscape, the MIC promises valuable insights for current students all the way up to senior level business professionals.

The conference will occur at the Scheller College of Business with registration starting at 12:30 p.m. and the conference beginning at 1:00 p.m. The day will conclude with a networking cocktail party with heavy hors d’oeuvres and alcoholic and non-alcoholic beverages.

Conference speakers include:

Keynote Speaker

• Molly Battin, CMO, The Home Depot

AI Track 1 – Thriving in a Modern Marketing Career

• “How AI is Transforming the Modern Organization’s People Needs” – Anthony Diaz, Global Director, People Function, The Coca-Cola Company
• “Leveraging AI for Competitive Advantage in Your Marketing Career – Tami McQueen, CMO, BIP Ventures

AI Track 2 – “Workshops to Improve Your Skill Set in AI”

• “Predictive Analytics – Understanding What It Can and Cannot Do” – Tanisha Griggs, Founder and CEO, 37X Digital Marketing Agency, Former VP Terminus/AT&T
• “Building AI Strategies: From Zero to Go-to-Market in 60 Minutes – Sarah Woodward, Co-Founder and Head of Growth, Human Pilots

Concluding Session

• “Keeping the Customer First – Transforming & Measuring the Customer Experience, “ Raj Sivasubramanian, Customer Experience Leader, AirBnB

Ticket Pricing:

• Current Scheller Students: $10
• Georgia Tech Alumni: $25
• Business Professionals (Community/Industry/Other), Prospective Students: $50

Admission fee includes admissions to conference and networking reception.