General Assembly | Importance of Storytelling & Personal Branding

What is personal branding? Personal branding is the brand you build around yourself. It’s the reputation people come to know and expect from you, especially in business. Your reputation can make all the difference in helping you land more opportunities, create better connections, and live a more fulfilling lifestyle.

The best part about personal branding is that you can consciously manage & improve it towards getting the outcomes you want in your life, which is what this event is all about.

• Understand why personal branding is vital in today’s society and what it means to grow a strong reputation.
• Define your personal brand by determining your values and uniqueness in order to be seen & heard.
• Adapt your story for every context.
• Strategies for documenting storytelling moments.

Phoebe has been in Social and Brand for the last 8 years, with experience across brand, agency, and retail. Currently the Brand Director of the multi award-winning, search-first creative agency, Rise at Seven, where she leads both the Campaigns and Social team. She has worked with the likes of LEON, Le Pain Quotidien, Nasty Gal, LOOKFANTASTIC, Dermalogica and more.

Ellie Carrick is a specialised Content Marketer who has worked with a wide range of B2B and B2C start-ups, PLCs and FTSE 100 organisations. Ellie has developed her personal brand and is now a mentor and speaker within the industry and has a keen interest in Neuromarketing and how marketing impacts the consumer on both a conscious and subconscious level.

She is currently working towards becoming a Marketing Lecturer and developing her career in research and academia.

Jack is a Social Media Marketing and Personal Branding Specialist, Agency founder, and entrepreneur living in London, UK.

Jack came up in the music industry as a touring musician, label executive, and music producer. The one thing that was always a constant in whichever role he occupied was using his skills to build brands on social media. After realising that there was a need for this skillset outside of the music world, Jack began freelancing in social media management and digital marketing consultancy on the side of his music production business.

The lockdown/pandemic then forced him to redirect his focus from music and use his creativity in starting his agency, Longman Media Co. He now helps businesses that typically have non-creative, complex/technical offerings communicate their value and build trust, awareness and community for their products and services online as well as developing the thought leadership and personal brands of founders & C-suite executives around the country.