The human brain is drawn toward CLARITY and away from CONFUSION. So if consumers are confused about the products and services you offer, chances are they’ll get them someplace else.
Successful marketing MUST be easy to understand.
That’s the idea behind StoryBrand. Developed by marketing expert and author Donald Miller, it’s a methodology that helps businesses understand what customers are looking for (you can read more about it at StoryBrand.com).
Once you clarify a message, whether it’s for self-promotion or for one of your clients, your marketing will work harder and get better results.
OUR EXPERT PRESENTER: DANNY PEAVEY
At our next meeting of the Freelance Forum, we’ll hear from a certified StoryBrand expert.
Danny Peavey is the founder and CEO of One Week Website, where he helps companies develop marketing plans and develop websites they love. As a branding coach, he also helps his clients simplify and clarify messages to help them win in the marketplace.
Just north of Brookhaven and south of the Perimeter, The Oliver Chamblee (previously Olmsted Chamblee) is a creative living space and new Freelance Forum Sponsor. You’ll love its comfy furniture and casual vibe.
It also features plenty of meeting space, free parking, and is within walking distance of the Chamblee MARTA station.
Should be a great event. Hope to see you there!
The Oliver Chamblee is on Peachtree just north of Clairmont Road, on Chamblee Tucker, in the heart of Chamblee.