ESMA Atlanta: How to Improve ROI on SEO in 2018

We use Google everyday to find information about products and services we are interested in.  By the time you do a search, all of the search engine optimization (SEO) work has been done.  Google attempts to give you the best possible answers to your query in a fraction of a second.  In competitive markets, this is an extremely difficult challenge.

SEO used to be mostly about keywords and links, but has grown to incorporate hundreds of signals including social media, site speed, mobile friendliness, and reviews.  This presentation is designed to give sales and marketing professionals an overview of what is important, whether they implement it themselves or work with others on the strategy.

You can only optimize what you measure, so attendees will learn how to measure organic traffic and the types of success metrics that can be captured.  Attendees will come away knowing free and low cost resources they can use without hiring a consultant or agency.

Speaker: Benjamin Rudolph, President & CEO, Relevance Advisors

About our Speaker: Benjamin Rudolph is the President & CEO of Relevance Advisors, an interactive advertising agency based in Atlanta which specializes in search engine marketing.  Relevance Advisors helps clients drive traffic to their websites, measure the results, and optimize performance. Benjamin is the former Chairman of the Marketing Committee for the Emory Alumni Board and a volunteer for the Ovarian Cancer Research Fund Alliance (OCRFA), for which he started the Ovarian Cycle Tampa event.  Benjamin is a Cum Laude graduate of Princeton University with a Bachelor of Arts degree in Psychology, and he received his MBA in Marketing from the Goizueta Business School at Emory University.