Entertainment SIG: Is eSports the Next Big Marketing Opportunity for Brands?

Entertainment SIG Event

eSports is competitive video game playing broadcast to a live audience. With staggering audience growth for live-streamed events and the ability to fill major arenas, eSports has become a global phenomenon that’s starting to get the attention of major brands such as Coca-Cola, Nissan, Arby’s and Buffalo Wild Wings. Almost half of the global eSports audience is aged between 18 and 34, a demographic that’s increasingly difficult for marketers to reach via other channels.

On Tuesday, August 9, join Christina Alejandre, VP & General Manager of ELEAGUE, to discover what’s driving eSports’ popularity and unprecedented engagement levels among Millennial males. Attendees will also get an insider’s look at ELEAGUE — the transformative eSports gaming league formed by Turner and WME/IMG that launched its inaugural season this summer.

Joining Christina will be a panel of gaming and media industry influencers for a discussion on where eSports is headed next – and how forward thinking marketers, brands and agencies can leverage this influential shift in entertainment and sports culture.

Seats are limited for this exclusive studio event, so reserve yours today. Parking is also included in your ticket price.

Schedule:

6:00-6:30pm-Registration and Networking

6:30-8:00pm-Panel Discussion and Q&A

Panel:

Christina Alejandre, VP & General Manager of ELEAGUE

Alban Dechelotte, Senior Entertainnment Marketing Manager, The Coca-Cola Company
Todd Harris, Co-Founder & COO, Hi-Rez Studios

Gerard Kelly, President, NRG eSports

Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.