From TikToks to :30 second spots, content creation has quickly become a core-competency for virtually all in-house brand marketers. With so many stories to tell and so many different channels & formats to tell them – how do you get a message to stick? This event will showcase three of the most innovative brand-side storytellers who will walk us through their recipe for success. They will tell the behind-the-scenes story of their favorite campaign from the last year and deconstruct everything from conception to production. Let’s celebrate original content together!