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CPG Marketing | 2024 Trends to Watch
November 16, 2023 @ 1:00 pm - 2:00 pm
Step into the future of CPG marketing as we outline what 2024 has in store. From a deeper understanding of the shifts in consumer behaviors to the latest perspectives on retail media, our discussion offers a blend of insights and predictions. Tune in for our panelists’ views of the challenges and opportunities facing CPG brands as they try to capture consumer loyalty.
The key takeaways will provide valuable insights into the future of CPG marketing to help you navigate the challenges and opportunities that lie ahead in 2024. After attending the webinar you’ll gain…
- A deeper understanding of evolving consumer behaviors, which is crucial for adapting marketing strategies effectively.
- Forward-looking strategies that CPG professionals can adopt to remain competitive and relevant in a rapidly evolving market.
- The latest perspectives and strategies related to retail media, including insights into how to leverage this platform effectively for brand promotion and engagement.
PANELISTS/BRANDS:
Mel DiBiasio
Director, Media & MarTech
Ocean Spray
Director, Media & MarTech
Ocean Spray
Bob Waibel
Senior Director,
Commerce Marketing
Conagra Brands
Senior Director,
Commerce Marketing
Conagra Brands
Amanda Martin
SVP, Business
Strategy & Partnerships
Mediavine
SVP, Business
Strategy & Partnerships
Mediavine
Michael La Kier
VP, Brand Development
IGA, Inc.
VP, Brand Development
IGA, Inc.
Marty Kahnle
Chief Marketing Officer
Response Media
Chief Marketing Officer
Response Media
MODERATOR:
Ami Sirlin
Chief Client Officer
Response Media
Ami Sirlin
Chief Client Officer
Response Media
Attendees can expect to hear panelists’ insights on topics including retail media, consumer behavior, industry trends, marketing opportunities they plan to embrace for the coming year, and what is being left behind.