The Intersection of Performance Marketing & Brand Building Summit is designed to explore the powerful synergy between performance marketing and brand building. Attendees will gain actionable insights through expert-led sessions, real-world case studies, and interactive discussions on how to blend data-driven marketing strategies with creative brand development. The summit offers a unique opportunity to learn from industry leaders, network with peers, and discover innovative ways to drive both short-term performance and long-term brand growth.
Schedule:
- 8:00 AM – Breakfast & Registration
- 8:45 AM – Welcome
- 10:00 AM – Fireside Chat
Cynthia Ballard Lee, Sr. Director, Media, Holland America Line
- 11:50 AM – Balancing Short-Term Results with Long-Term Brand Loyalty
Lisa Hallam, Senior Director, Customer Engagament & Loyalty, GoTo Foods
Kristin Rohlfing, Director, Shopper Marketing, Purina