BMA: Connecting the dots….. “leveraging B2B market research to develop winning go-to-market strategies”

Connecting the dots….. “leveraging B2B market research to develop winning go-to-market strategies”

Join this entertaining and expert panel to learn how to tap into customer insights and competitors’ strategies to develop new products and grow new markets.  These experts will discuss real-life examples of the right way and the wrong way to leverage market research to drive growth.  Panelist will provide their take on the topic and four sub-themes:

• Connecting
• Understanding
• Solving
• Changing

The panel discussion will be moderated by BMA Atlanta President Elect Mark Towery who brings over 30 years of international business experience including over 20 in B2B/Industrial Market Research, Strategy, and M&A as Managing Director of Geo Strategy Partners.

Panel Members:
Stacey Vogler – Vice President, US Digital Site Leader and “Protect Your Bubble” for Assurant Solutions

Stacey has been at the forefront of Assurant’s’ B2B market intelligence and strategy initiatives over the past several years and has successfully leveraged customer and competitive insights to connect with and understand key account customers, solve their problems, and as a result convince them to award Assurant more high dollar pitches.

Nancy Musselwhite – Senior Consultant, Geo Strategy Partners

Nancy has led hundreds of client engagements for leading global B2B brands focused on converting market insights into growth strategies. Prior to consulting, Nancy was responsible for economic development and industrial recruitment for the Metro Atlanta Chamber of Commerce where she had to connect with C-Suite executives of global brands, understand their needs, solve their problems, and persuade them to change their headquarters or factory site to Georgia.

Joe Turner – Escaped Management Consultant turned Magician

An unusual choice?  Perhaps, but when you consider that Joe is a brand engagement and audience impact specialist you can connect the dots to get what it really means to connect with and understand an audience and then solve a problem for them while convincing them to change their beliefs.

Come be entertained and you might learn something.