BMA Atlanta: Pay It Forward: Integrate Cause Marketing Into Your Trade Shows and Events

Trade show exhibitors are continually looking for ways to add value to attendee participation and enhance their brand. Whatever the size of your program, Cause Marketing is an opportunity to pay it forward. We’re routinely exposed to cause marketing techniques, but how can you integrate it into your marketing plan? In this session, attendees will get real-life examples of how companies are doing just that.

Takeaways will include:

• Strategies for aligning a cause with marketing, messaging and goals
• Logistical considerations in partnering with a cause
• Promoting and extending the life of a cause marketing program
• Reporting program success to stakeholders

Speakers:

• Stacie BeVille, Sr. Account Executive, Exhibitus
• Lisa Lawley, Sr. Event Program Manager, Cisco
• Kismet Mikos, Trade Show Manager, Nordson Corporation

Ticket price includes lunch; Presentation will begin at noon. Hope to see you there!