BMA Atlanta: The Neuroscience of B2B Sales + Marketing

Every successful marketing campaign appeals potently to four distinct functions of the brain. These four functions (or processing modes) have evolved to assess safety, legitimacy, trust, and value in very specific ways. Nora Simpson has developed a proprietary methodology for using the four functions as a framework to deliver the highest possible close rates and revenue increases. In this talk, she will reveal HOW to capitalize on mechanisms of the brain that process safety, legitimacy, trust, and value in relation to the decision to buy. In this results-oriented talk, you will learn concrete tools you can use right away to create purchasing urgency and boost sales with integrity and profit. These tools melt the obstacles to closing the deal that lurk in the brains of both sellers and buyers. Nora incorporates stories of real-life sales breakthroughs, easy to understand brain science, and plenty of stand-up comedy to arm you with a whole new arsenal of approaches to marketing and sales.

Speaker:

Nora Simpson is the CEO of Simpson Strategic Solutions, a business strategy firm that offers a neuroscience-based approach to create radical breakthroughs in revenue, profit, productivity and fulfillment. Nora has customized her tools for the unique needs of more than 140 companies in 60+ industries and over 10,000 individuals to address business development, strategy, operations, financial systems, succession planning, and all manner of growth issues. She has helped numerous companies grow year-over-year revenue by over 100%. She is the author of the book Get Ahead and Stay Ahead: Use the Secrets of Your Own Brain to Unleash Your Success at Work. In addition to her consulting work, Nora is in high demand as a public speaker.  She has given many dozens of speeches around the country for a diverse group of organizations including Merrill Lynch, the CEO Trust, the Executive Forum, Columbia Business School, and many more. She’s gives talks around the country.