BMA Atlanta: Making Big Data Actionable For Marketing

For marketers, “big data” is an inevitable outcome born of the digital world we live in. But simply having big data doesn’t necessarily mean better marketing. It’s kind of like that gym membership – you need to use it to get results!

So, how can marketers get the most out of big data? Find out at the first BMA Atlanta event of 2015: Making Big Data Actionable for Marketing.

Guest speaker, Bill Franks, will discuss the technological, organizational, and cultural points that marketers need to consider in order to make big data actionable and operational for marketing. He’ll dispel the hype and misinformation about big data and how it applies to marketing, as well as give advice on how to get started and what pitfalls to avoid along the way.