BMA Atlanta: Haptics – Using the Science of Touch to Increase Marketing ROI

Please Join the Atlanta BMA on February 25

Enjoy Lunch, Networking and Our First Must-See Presentation of 2016

Topic: Haptics—Using the Science of Touch to Increase Marketing ROI

For more than a decade, leading electronic brands have used haptics and the science of touch to improve user experiences. The concept spread, and today haptics also play a role in B2B product design such as medical devices. Haptic research can also help marketers improve results when designing collateral, direct mail campaigns, and packaging. In this program, you will learn about current research and research on how paper choices and printing techniques can impact marketing campaigns. If you’re looking for smart information to improve marketing ROI, don’t miss this informative and interesting program.

Presenters: Dallas Franklin, Neenah and Debbie McDonald, Sappi

Dallas Duncan Franklin, Creative Director at Neenah has over 13 years of design experience. Her professional expertise includes branding, print, packaging, exhibition design, mobile and web. Over her career, Dallas worked with Evenson Design Group in Los Angeles, CFNAPA in the Napa Valley, The Atlanta Opera, and most recently, PureRED in Stone Mountain, GA. Her work has been published in Communication Arts, Graphic Design USA, Graphis, LogoLounge, and CMYK Magazine. She will share insights from Neenah’s research on how to design effective collateral and packaging.

Debbie Macdonald, Commercial Market Sales Representative at Sappi travels throughout the southeast working with marketers and designers in all industries. Sappi recently worked with Dr. David Eagleman, a leading neuroscientist who specializes in haptics and the science of touch, and published Dr. Eagleman’s research in an educational brochure for marketers titled “Haptic Brain, Haptic Brand: A Communicator’s Guide to the Neuroscience of Touch. In her presentation, Debbie will share key insights from the research.

Networking starts at 11:00AM. Lunch from 11:30AM to 12:20PM. Presentation from 12:20PM to 1:15PM.

Don’t Miss Out!