BMA/ANA Atlanta: Building a Winning MarTech Stack

Today’s marketers find the use of technology to build, execute and analyze their programs, not a “nice to have”, but rather a “can’t live without”. But with over 7,000 individual marketing software tools available today – up from 3500 just 2 years ago – selecting the right technologies and figuring out how to integrate and optimize them can be a daunting task. But don’t fear, join us as we look at the methodology to build an effective MarTech stack for your company’s unique needs and dissect a real example of how to prioritize, evaluate and implement a winning MarTech stack throughout the life-cycle of your buyers’ journey.

Guest Speakers:

1. Anne Marsden
   CEO at Marsden Marketing
   LinkedIn | Twitter

2. Scott Davis
   Vice President Marketing at Calero
   LinkedIn