AWDG: Counting Bodies

From years at Google and in my new UX startup FullStory, it’s clear that great product design isn’t magic; it’s an endless process of launching and iterating. I like to call it the Suck-Less Cycle. But how do you know *what* to change about your product as you iterate? Can analytics tell you? Maybe A/B testing? Research, and my own experience helping Google AdWords succeed and Google Wave fail, point in the opposite direction. Put the numbers aside for a change! Focusing on the individual experiences of real users in a real setting activates a product team’s most powerful tool: genuine empathy.

More About Bruce Johnson:

Bruce is a founder at FullStory. Before starting FullStory with a crew of ex-Atlanta Googlers, he was an Engineering Director at Google and led its engineering office in Atlanta for 7 years, creating Google Web Toolkit and related products to enhance productivity for web developers and make web apps better for end users.