Atlanta Marketing AI Pulse Community | 2nd Marketing AI Pulse

Looking to level up your marketing with AI? Join us for the 2nd Marketing AI Pulse in-person event—where curious minds meet, learn, and connect. Our speakers dive into actionable insights on blending AI with your marketing strategies. It’s your chance to pick up tips, share ideas, have fun, and engage with fellow marketing enthusiasts. Follow us on LinkedIn:

Agenda
We have an exciting agenda planned for you. (Note: Speakers and schedule are subject to change.)

• 2:00 PM – 2:30 PM: Networking with light hors d’oeuvres, soft drinks, tea and coffee. Welcome from Aby Varma, Founder of the Marketing AI Pulse Community and Spark Novus.
• 2:30 PM – 3:00 PM: The AI Adoption Curve for Marketing Teams
  Jessica Hreha, Head of Marketing AI Strategy & Transformation at Jasper
  An exploration of how marketing teams can adopt and scale AI initiatives. This session focuses on building AI literacy, fostering responsible adoption, and providing real-world insights into the challenges and opportunities at every stage of AI adoption.
• 3:00 PM – 3:30 PM: AI 101 for Marketers
  Amanda Cameron, AI/ML Engineer at Google
  Discover the essentials of AI and machine learning in this session for marketing professionals. We’ll explore the differences between Generative AI, Predictive AI, and Analytical AI, while breaking down key concepts like inference, tokens, vector databases, and RAG. You’ll also learn about Large Language Models, hallucination in AI, and more.
• 3:30 PM – 4:00 PM: Workshop: Human-Centered AI – Enhancing Your Strengths and Driving Grassroots Adoption
  Facilitated by Sherry Heyl, Founder at Amplified Concepts and Matt Cyr, Founder at Loop AI.
  Join this hands-on workshop focused on doing, not just listening. You’ll actively explore how AI can amplify your strengths rather than replace them. Through group discussions and real-world scenarios, we’ll uncover ways AI can enhance creativity and problem-solving. Plus, we’ll cover actionable steps for grassroots AI adoption within your team, ensuring a balance between human insight and AI.
• 4:00 – 4:15 PM: Break
• 4:15 – 4:45: Impact of AI on Marketing Analytics
• Srikanth Konda, Founder at Sparity
  Marketers thrive on actionable intelligence but often dread the complex process of gathering, stitching together, and visualizing data. AI is stepping in to simplify these challenges by automating data integration and delivering tailored insights. Sparity’s Smart Analytics Tool (SAT), designed for seamless data management, makes it easier than ever for marketers to access clear, actionable insights through user-friendly dashboards, allowing them to focus on strategy and unlock new opportunities.
• 4:45 PM – 5:15 PM: AI-Powered Creativity for Marketers: Spotlight on Video
  Piyush Saggi, Co-founder & CEO of Parmonic
  AI is moving beyond just recommending what to watch next on YouTube and TikTok. It’s empowering content creators to create, edit, and embrace video without needing a PhD in video editing. In this session, you’ll explore the AI video landscape, popular applications of Generative AI and Derivative AI, as well as the limitations of AI and the irreplaceable role of human creativity.
• 5:15 PM – 5:30 PM: Wrap-up
  A look ahead at what’s coming next for the Marketing AI Pulse community!

A limited number of spots are available.