ANA Business Marketing Atlanta: B2B Marketers – Take the Lead in Sales and Marketing Alignment!

As B2B Marketers, we know we need to better integrate our Marketing with our Sales team’s efforts. But to drive our company to improved sales performance, what leadership steps should we take to achieve this alignment? With a background in both corporate Sales and Marketing, John Troutman found answers through extensive case-study research with Atlanta technology leaders.

Join us at this ANA Business Marketing Atlanta meeting to see the results, learn best practices, and discuss key next steps to lead the Marketing and Sales team alignment.

· Why Lead Alignment of Sales & Marketing?

· Top Leadership Traits & Case-Studies

· Recommendations

· Your Next Steps?

John Troutman has 20+ years of corporate marketing and sales, along with his experience as an MBA instructor. His corporate background includes leading marketing and sales programs for a variety of organizations across several industries: Comverge digital-thermostat software, Siemens industrial technology, nFront banking software (now Intuit), and UPS logistics & eCommerce.