AMA | Numbers Don’t Lie – Actioning Truth of Data-Driven Marketing

“The Data Doesn’t Lie.” We’ve been saying it for years, but the recent developments in and accessibility to data technologies are helping marketers connect the dots quicker than ever before.

This event dives into the factors of data analytics and/or AI on marketing initiatives. Panelists will walk through the lifecycle of an example project – from considerations, implementation and analysis to creative/messaging/targeting pivots and other continuous actions prompted by the data.

*The zoom link will be sent closer to the event date to the email address used when registering.

Speakers:

John Fenstermaker (Moderator) | Head of US Customer Analytics, Equifax

Emily Hargreaves | Digital Marketing Director, First Watch Restaurants

Peter Fierro | Director, Brand & HR Insights & Analytics, Inspire Brands

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