AMA November 2014 Signature Luncheon: Putting the Customer First: How Nissan Uses Social to Drive Change

Speaker:
Anne McGraw, Sr. Manager, Global Digital Marketing – Nissan North America

As companies continue to gain sophistication in their social media moderation and customer service functions, the natural next question is “What now?” Learn how one global organization is taking customer engagement beyond one-on-one interactions and using the conversations to proactively drive process and product improvements back into the system. Social care can and should be harnessed as the catalyst for change in companies both large and small. 

In this session, Anne will discuss the following:
•How to move beyond social media 101 practices in your organization
•Why “big data” is the annoying yet necessary buzz word these days
•Make yourself indispensable without ever having to talk ROI