Once known as the universal king of social media, Facebook is now the same age as today’s college freshmen.
While still the world’s largest social platform, researchers believe Facebook could be on its way out the door in the upcoming years. Meta’s 2021 4th quarter earnings report revealed it had suffered a massive drop of over $230 billion in market value, history’s biggest one-day decline for a US company.
It’s no secret Facebook has changed since becoming a metaverse company, but what effect does this change have on Facebook users and marketers alike?
What direction is Facebook heading, and where will it be in 5 years? Will it come back stronger than ever?