Loading Events

« All Events

  • This event has passed.

AMA Atlanta | The Intersection of Technology, Data, and Personalization

May 2 @ 5:30 pm - 7:30 pm

$55

In today’s hyper-connected world, customer loyalty isn’t just about offering great products or services—it’s about forging genuine connections that resonate with your audience on a personal level. And at the heart of this connection lies the trifecta of technology, data, and personalization.

Imagine having the ability to anticipate your customers’ needs before they even realize them themselves. That’s the power of data-driven insights. By leveraging technology to collect and analyze vast amounts of customer data, brands can gain invaluable insights into their preferences, behaviors, and desires. Armed with this knowledge, they can then tailor their offerings and communications to meet the unique needs of each individual customer, creating a truly personalized experience that fosters loyalty and trust.

Technology plays a crucial role in delivering these personalized experiences across various touchpoints, from social media and email marketing to mobile apps and websites. By harnessing the latest technological innovations, brands can seamlessly integrate personalized messaging and offers into every interaction, ensuring a consistent and cohesive experience for their customers.

At our event, you’ll hear from some of Atlanta’s top brands as they share their secrets to creating real connections with today’s customers and sustaining them over the long term. From leveraging cutting-edge data analytics to deploying innovative technology solutions, these industry leaders will provide valuable insights and strategies that you can apply to your own marketing efforts.

Don’t miss this opportunity to learn from the best and discover how you can harness the power of technology, data, and personalization to build lasting relationships with your customers. Join us and unlock the key to true customer connection!

Agenda:

5:30pm – 6:30pm Networking/Registration Check-in

6:30pm – 7:30pm Panel Discussion/Q&A

Plywood Place

933 Lee St. SW, Suite B1

Atlanta, GA 30310

Sponsored by: Luckie

Panelists:

Kayleen Duffy (Moderator) | Enterprise Account Executive, Braze

Melissa Cummings | VP of Digital Marketing, Tropical Smoothie Cafe

Taylor Richardson | Director of Loyalty & CRM, Zaxby’s

Lisa Hallam | Senior Director of Loyalty and Customer Engagement, Papa Johns

Lanna O’Connor | Director of Loyalty and Digital Marketing, RaceTrac

Jaclyn Adams | Head of Global Loyalty Marketing & Channel Planning, IHG Hotels & Resorts

Details

Date:
May 2
Time:
5:30 pm - 7:30 pm
Cost:
$55
Event Category:
Website:
https://www.eventbrite.com/e/the-intersection-of-technology-data-and-personalization-tickets-876768918437

Organizer

AMA Atlanta
View Organizer Website

Venue

Plywood Place
933 Lee St SW, b1
Atlanta, GA 30310 United States
+ Google Map
View Venue Website