AMA Atlanta | The Future of Product Launches

In a world where consumers and B2B buyers are bombarded with new products daily, how do brands cut through the noise and create launches that drive real impact? Whether it’s leveraging AI-driven marketing, community-led growth, or viral digital experiences, today’s most innovative brands are rethinking the traditional product launch playbook.

This session will uncover the most effective, out-of-the-box product launch strategies from brands that have mastered the art of go-to-market success.

Agenda:

5:30pm – 6:30pm Networking/Registration Check-in

6:30pm – 7:30pm Panel Discussion/Q&A

Location:

NCR Voyix

864 Spring St NW

Atlanta, GA 30308

Parking:

Limited complimentary visitor parking is available at the NCR Voyix building. There are also paid parking options at the Centergy Parking deck (815 Williams St NW, Atlanta, GA 30309) and Lanier Parking Solutions – Modera Midtown (95 8th St NW, Atlanta, GA 30309)

Nearby MARTA Rail Stations

MARTA – Midtown Station

41 10th St NE (0.2 miles NE)

MARTA – North Avenue Station

713 W Peachtree St (0.5 miles SE)

Thanks to our host NCR Yoyix!