AMA Atlanta: Sports Marketing in the “New Normal”

Back in December 2020, we sat down with the top marketers for the Atlanta Hawks, Atlanta Braves, and Atlanta Falcons about how they stayed fluid, flexible, and innovative in light of the COVID-19 pandemic. It was a challenging time for sports marketing as teams had to halt games. Bloomberg reported in November 2020 that pro sports were facing a combined $13 billion in sales decreases due to the pandemic.

The NBA was able to again have some arenas reach full capacity in May 2021 as the regular season neared its close, MLB allowed fans to fill stadiums starting in July, and the NFL has announced they will be back at full capacity for the 2021 season.

As we discussed in late 2020, sports marketers cannot control the product, they can learn from fans, other industries and even competitors, as well as invest in their team, the community, and creativity. As we emerge into the “new normal” of fandom and sports marketing, how will things change?

Join us on August 5th at Noon Eastern to hear the perspectives of some of the top marketing minds in the sports world:

Joe Koufman (Moderator) | CEO, Setup

Melissa M. Proctor | EVP and CMO, Atlanta Hawks & State Farm Arena

Morgan Shaw Parker | VP/CMO, AMB Sports + Entertainment (Atlanta Falcons and Mercedes-Benz Stadium)

Adam Zimmerman | SVP of Marketing, Atlanta Braves

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