AMA Atlanta: Social Series: The Future of Event Marketing and The Fan Experience

The Future of Event Marketing and The Fan Experience

MELT annually produces nearly 1000 events per year, including our 18-year representation of The Coca-Cola Company, the activation of our 16th straight Final 4; six seasons of ESPN College Game Day, 3rd season of SEC Nation and many other world-class events and activations including South Beach Food & Wine and The Hangout Music Festival. As fans and attendees become and expect a more sophisticated experience, learn how MELT is harnessing new technologies, digital, social and other new forms of media to create and evolve the fan experience. MELT, for its work, was recently named one of Event Marketer Magazine’s Top 100 event and experiential marketing agencies in the country. In 2018 and 2017, MELT has also captured and been nominated for 10 industry awards including Cynopsis Sports Media; Event Marketer Magazine Technology; PR Week and many others.

Agenda:

7:30am – 8:00am Networking

8:00am – 9:00am Speaker Presentation

Speaker:

Vince Thompson, Founder/Chairman/CEO, Melt Sports/Culinary/Entertainment Marketing

Named one of Atlanta Business Chronicle’s 2018 “Most Admired CEOs”, Atlanta Magazine’s Power 500 and Biz Bash’s Top 500 Event Producers in North America, Vince Thompson is an award-winning brand builder and one of the country’s top sports marketers.

In 2000, Thompson founded and has built MELT into one of the nation’s largest sports/culinary/entertainment marketing agencies. Clients include Avid Hotels, Body Armor, F&B, Cam Newton, Core Power, Corky’s, GA Crown, Herb & Lou’s, Holiday Inn Express, KIA, Powerade, Valser and Wingstop.

Cancellation Policy

Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.

Visitor Directions/Parking Instructions:

Parking is complimentary. Upon entering Alliance Center Drive, proceed to Two Alliance Center, the second glass building on the left. At the far end of Alliance Center Drive, enter the Two Alliance Center parking deck using the entrance on the left. The event will take place in the Conference Center on Level P4. Parking validations will NOT be valid for the Three Alliance Center parking deck.

Northbound

Interstate I-85 North to GA Highway 400 North (signs for Buckhead/Cumming) and exit at Lenox Road. Turn right at Lenox Rd, and right again at the first traffic light, onto Alliance Center Drive. Two Alliance is the last building on the left, and parking is adjacent.

Southbound
Take GA Highway 400 South to the Lenox Rd exit, turn left on Lenox and right at the first traffic light, onto Alliance Center Drive. Two Alliance is the last building on the left and parking is adjacent.