In three short (pandemic) years, our entire digital targeting, tracking, and data landscape has changed – thanks in most part to CCPA and iOS14. First-party data is now a gold mine, and programmatic black-boxes just don’t look as shiny anymore. If you have meaningful budget for paid digital in 2023, this is the event for you. We will be hearing from some of the biggest advertisers & AdTech brands around to get a no-BS lay of the land on when cookies will truly die, how not to get sued by your customers, what is a “clean room” and why you need to know the difference between zero & first-party data.
Agenda:
5:00pm – 6:00pm Networking/Registration Check-in
6:00pm – 7:00pm Panel Discussion/Q&A
A special thank you to our sponsors: OneTrust & Basis Technologies
Panelists:
Noor Naseer (Moderator) | VP, Innovation & Tech, Basis Technologies
Chris Elliott | Director, End-to-End Connections, Coca-Cola
Michael Bragg | Director, Performance Marketing, Recteq
Neil Sweeney | Founder & CEO, Reklaim
OneTrust | Speaker TBD