AMA Atlanta: November Signature Luncheon: Understanding Plurals (The Next Generation): The Future of Media Consumption

Overview:

Move over millennials, plurals – those born after 1997 – are rapidly taking charge of how media is consumed and processed as currency.  At this event, attendees will learn about the differences and similarities between plurals and millennials, including media consumption patterns and occasions, content values, priorities, and the underlying motivations that drive their decisions.

Agenda:
11:00am – 12:00pm Networking/Registration
12:00pm – 1:00pm Lunch and Presentation

Speaker:

Jeffrey Grant, Senior Vice President of Research for Turner Broadcasting System, Inc. Emerging Consumers – @JeffreyBGrant

 Bio:

Jeffrey Grant is senior vice president of research for Turner Broadcasting System, Inc.’s (TBS, Inc.) Emerging Consumers group. In this capacity, Grant is responsible for all aspects of research for the Adult Swim, Boomerang, Cartoon Network and truTV brands as well as their respective ad sales divisions across linear and digital. Grant is based in Atlanta and reports directly to Howard Shimmel, chief research officer for TBS, Inc.

Prior to his current role, Grant was senior vice president of research for TBS, Inc.’s Animation, Young Adults and Kids Media (AYAKM) group. In this position, Grant was responsible for all aspects of research for Cartoon Network, Adult Swim and AYAKM digital extensions and consumer products, including organizing, analyzing and reporting on audience ratings.

Grant previously was senior vice president of research for Cartoon Network and Adult Swim sales, marketing and enterprises as well as Turner Sports and Entertainment digital ad sales. In addition to leading research initiatives supporting advertising sales for Cartoon Network, Adult Swim and Cartoon Network’s consumer products business, he also managed ad sales research for Turner Sports and Entertainment’s online, broadband, VOD and mobile extensions, including PGA, PGA Tour, NASCAR, NBA, NCAA.com, TBS, Turner Classic Movies, TNT, truTV, CourtTV, The Smoking Gun, TheFrisky.com and Yahoo! Golf/NBA/NASCAR.

Grant joined TBS, Inc. in 1996 as a senior research analyst for CNN Marketing Services. He soon moved to Cartoon Network Sales and Marketing research and was later named vice president of the group.

Grant earned a bachelor of arts degree in political science and communications from The University of Michigan, Ann Arbor and an MBA in marketing and statistics from New York University’s Stern School of Business.

Cartoon Network (CartoonNetwork.com), currently seen in 98 million U.S. homes and 194 countries around the world, is Turner Broadcasting System, Inc.’s global offering of the best in original, and acquired entertainment for kids and families. Nightly from 9 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late‐night destination showcasing original and acquired entertainment for young adults 18‐34. truTV, currently seen in 92 million U.S. households, delivers a dynamic mix of action, comedy and competition, featuring engaging characters and compelling new worlds.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.