AMA Atlanta – Multicultural Marketing SIG: Multicultural Intelligence Demystified

Speaker:

Andres Soler, Executive Creative Director – Hypnotic Media –  @hypnoticmedia

Overview:

To be successful as a creative, marketer or advertiser, we must know what makes people stop, think and take action. We have a staggering amount of data, but how do we find those insights that matter? In this discussion, Executive Creative Director Andres Soler will share his thoughts on how business intelligence, dashboards and big data are critical but sometimes detrimental to understanding what makes consumers across different cultures tick. Soler will explain PhysioDigitalism (the place where physical objects, organic or human made, meet our digital lives).

Speaker Bio:

Andres is an Executive Creative Director with deep roots in Digital and a progressive outlook on traditional advertising. His prolific mind has led worldwide teams to develop proprietary brands, products and platforms that push the boundaries of what he calls PhysioDigitalism (the place where physical objects, organic or man made, meet our digital lives).

In his tenure as a Creative Thinker he has worked for brands such as Coca-Cola, Mattel, Cox, Napa, Scholastic, Olive Garden, McCormick, and Turner among others.

Andres has held leadership positions at Studiocom (VML), PM Publicidad, and is the founder of a small creative lab called Hypnotic Media.