AMA Atlanta: May 2018 Signature Luncheon

May Signature Luncheon: The White Paper

Join AMA Atlanta at our May Signature Luncheon where the contributors of the White Paper will discuss their findings in more detail.

The Atlanta Chapter of the AMA strives to continually put “Answers into Action” for our members and followers. Our goal for the Atlanta community is to elevate the field of marketing byproducing thought leadership material and events, as well as facilitating connections for marketers that provide inspiration, education, direction and leadership.

We are proud to provide the following white paperwhich was co-authored by leaders from our Executive Advisory Board which consists of local CMOs, Agency Leaders and Past AMA Presidents. We specifically focused on the role of Brand Story telling because it’s a critical subject for all evolving marketers. Today, consumers bring brands into their lives, more than we often appreciate, so a Brand Story can enrich that. The truth is that consumers are in charge these days, and brand exchange and experience must be dynamic (meaning 7X24 website access, reviews, etc.) because consumers are less willing to accept static 20th Century advertising. So Storytelling becomes one of the new and important ways to foster brand engagement, in a way that inspires consumers to take action whether it be a click, like or purchase.

MODERATOR: Moira Vetter, Founder and CEO of Modo Modo Agency

PANELISTS:
Douwe Bergsma, CMO of Georgia-Pacific
Ken Bernhardt, Marketing Consultant and Regents Professor of Marketing Emeritus at Georgia State University
Jana Ferguson, President of AMA Atlanta Chief Client Officer at DRUM Agency
Alex Gonzalez, CEO of Highwire
Jo Ann Herold, CMO of HoneyBaked Ham
Jeff Hilimire, CEO of Dragon Army and Co-Founder of 48in48
Mike Popowski, CEO at Dagger
Ashley Schoenith, Lifestyle Designer and Founder of Heirloomed.com
Elizabeth Ward, CMO at United Way of Greater Atlanta

Walk-in registrations will be available the morning of the event at Maggiano’s Buckhead.

Agenda:

11:00am – 11:50am New Member Orientation (optional)

11:00am – 11:50am Networking/Registration

11:50am – 1:00pm Lunch and Presentation

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Parking: Maggiano’s has a parking garage which is complimentary. It is located in the back of the restaurant. When you enter you will get a ticket and Maggiano’s concierge will provide a voucher to you.Please note when parking in the garage you MUST use the stairs and elevators on the south side (to your right if you are in the garage looking out towards Maggiano’s) in order to access the correct exit to enter the venue. Valet parking is also available for lunch at $2 per car. Finally, there is also parking lot that is adjacent to Maggiano’s which offers paid public parking at $7(not owned by Maggiano’s).

Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.